Fearful Girl | ChangeTheRef

Student Work, 2018

Creative Director: Lukas Lund (Uncle Grey, Copenhagen)
Copywriter: Oliver Lommer
Art Director: Dre Vidal

In 2018 The One Show released their Fight Gunfire With Fire initiative, an open brief for students to submit ideas to provoke gun law reform. Though it simply recontextualized one of the most iconic pieces of advertising from 2017, it would be easy to produce and we knew it would gain some attention. Below is our very first iteration.

Mullen & Lowe, 2018
Fight Gunfire With Fire

One Show: Kevin Swanepoel & Mark Wenneker
Creatives: MK Holladay, Emeline Earman, & Mingyu Jo

Coincidentally the idea was developed in tandem by MullenLowe interns MK Holladay, Emeline Earman, and Mingyu Jo. When we reached out to The One Show, they said we should add the work to our portfolio anyway, so here is the produced work. Fearful Girl is the catchy hashtag we’d been missing!