Tinder Tale
Arvid Schalle

My flatmate, Arvid, complained of a lack of matches on Tinder. He was ready to mingle, but no one else seemed eager. I persuaded him to try a different approach before deleting the application.

It had to be distinct, memorable, and well made, but not so well made that it would appear any less human. The production budget consisted of one pumpkin, and terrible lighting.

In his first year swiping on Tinder he’d had less than a hundred matches. The new profile netted 265 matches in the first weeks alone. A little weird is not only memorable & distinctive, but appealing as well.