Scrap Wrap | Glad

Student Work, 2018
Product Innovation, Integrated

Creative Director: Florian Weitzel & David Hermann (Chimney, Berlin; Phosphene Openeyed, Berlin)
Copywriter: Sandra Valencia
Art Director: Dre Vidal
Illustrator: Zeeshan Aly

Glad, manufacturer of plastic wrap, wanted an innovative way to demonstrate they are invested in the environment. Though plastic based, their product cause is to save on food waste.

We found an edible and environmentally friendly substitute for plastic wrap can be made from caseins in spoiled milk, when combined with citrus peel. What was once spoiled food can save food from spoiling.

Glad not only saves the UK’s spilt milk, but helps to further their ecofriendly efforts.