Authenticity Label
Creative Crate

In 2017 I finally came to embrace craft beer. It was not long after that I wanted to create my own, or at least design the label.

It was then that I came upon Saatchi & Saatchi Wellness’ call for designers and brewers to collaborate on beers representing one of their core tenets.

My design for authenticity was chosen and presented, alongside five others, at D&AD New Blood Festival, 2018.