I am a fun loving idiot.

A concept oriented art director cursed with a Kiwi-American accent and a wordy past.

With a B.A. in creative writing, an M.Sc. in brand strategy,
and an array of inter-continental work experience to draw 
upon, you can depend 
on me to create the spectacularly stupid.

Though quite capable of ‘sensible’ work, I believe there is great power in fun, and distinction in the absurd.

Beyond the fun and games, the work I enjoy solves real problems, for real people, with a tangible connection to the brand.

I like strong product truths, well integrated ideas, user centered design, falafel, and 
the word falafel.

Clients you’ve heard of include Fanta, Jagermeister, Porsche, Citroën, Somersby, and subsidiaries of Ferrero, Mondelez, Nestle, and Air France. I’ve had work produced across Europe and Asia.